Three Central Values

In his book, The 7 Habits of Highly Effective People, Stephen Covey references Victor Frankl’s perspective about how there are three central values in life:

  1. Experiential: What happens to us
  2. Creative: What we bring into existence
  3. Attitudinal: Our response to difficult circumstances

Covey highlights that the greatest value here is attitudinal because it’s important how we respond to situations and reframe them in a positive way. While I agree with this assessment, I think it’s also important to put equal emphasis on the creative value. If we simply lived in experiential and attitudinal, we would be in an endless cycle of “this happens” and “this is my reaction”. This back and forth tennis match is not the most exciting. Covey explains the importance of being proactive, which is good; but still the creative gets little attention.

Creative is what brings in the new, the inspiration, and the change. While experiential and attitudinal is important, no doubt, I think there needs to be more creative in order to positively aid attitudinal and exit a negative paradigm.


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