Remove Time Thieves

Know the difference between important and urgent, and do important first. – Steven Pressfield

Time is a Poor Indicator

Tim Ferriss argues that time spent at the office is a terrible metric for productivity. Often times we are spending our time doing unimportant tasks simply to fill up the time. Location in the office doesn’t mean you are spending time doing the right things. Focus on the 80/20 rule where 20% of the work produces 80% of the results. How do you know if something is important? Ask yourself, “If this was the only thing I did today, would I be happy with this day?”

Get rid of time thieves and focus only on what is important. Email is one of our greatest time thieves, and Ferriss stresses to not start our days by reading email, as do many other people I’ve researched. In fact, he challenges you to only check email twice a day and get it down to once per week. Can you imagine!?

Don’t Take Calls

Tim Ferriss says that one way we can save time is by letting phone calls go to voicemail, text, or email to answer later. Very rarely does a call require the need to interrupt your work at that moment to tend to its distraction. Add the task of addressing calls to the time block when you address email, and do it in a concentrated time.

Urgent verse Important Tasks

Maria Forleo highlights Steven Pressfield’s work when she describes that there is a difference between urgent and important tasks. Urgent tasks often only feel urgent, and these tasks will always keep you behind. The moment someone says “this task is urgent”, you put on hold your entire planned workflow to fix this one urgent thing. At this point, you get off track, and it eats up time to get back on track. Lastly, things that are “urgent” often relate to other people’s goals, not your own; therefore, it’s a bit hard to get your real mission work done.


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